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Layout Design
Discover our beautiful retreats and enjoy nature.
Lonely
This poster uses the image of a person walking on a pier and simple text to express the emotion of loneliness while encouraging people to stay positive.
Longing
It uses a black – and – white image of a person by the sea with flying birds to express a sense of loneliness and the longing for home.
Poster Design
Exploring Diverse Visual Stories in Posters
These three posters have distinct styles and present design ingenuity from different perspectives. Some focus on daily life and time, some develop creativity around unique images, and others create a fantasy atmosphere with abstract elements, collectively presenting rich visual and emotional expressions.
General Introduction
It is presented in a collage – style image, combining elements related to cycling. With dates and the word “Monday”, and combined with text, it conveys expectations for daily life. The overall style is fresh and full of a sense of life, as if recording a beautiful moment in an ordinary day full of hope.
Design Description of the Middle Poster
It highlights the core element “RED HAT KOP”. By combining vivid red fonts with related images and text introductions, it develops creativity around “red hat”, creating an atmosphere with a touch of fantasy. It seems to be telling a unique story about the red – hat character, attracting viewers to explore the content behind it.
Design Description of the Right Poster
It adopts a simple layout and warm colors. With the theme of “Exposed two Suns”, combined with text information such as dates, it constructs an imaginative picture through abstract elements like circles. It conveys a sense of fantasy and mystery about “double suns”, triggering viewers’ thinking and reverie about the theme.
New Year’s Eve Journey
Homeward Faith
The poster centers on the theme of going home for New Year’s Eve. It uses a red train, a snowy scene, and people with luggage to vividly depict the strong yearning for home. The prominent “New Year’s Eve” and the message “Going home is a kind of faith” further emphasize the deep – seated emotion of returning home during the festival, creating a warm and emotional atmosphere.
A Taste of Spicy and Sour Delight
Wanzhou Cold Noodles
This poster introduces Wanzhou cold noodles comprehensively. It covers the origin, unique ingredient ratio, noodle processing flow, and customer evaluations. With vivid illustrations and clear text, it showcases the charm of this delicacy, emphasizing its spicy and sour flavor and the rich 烟火气 (fireworks atmosphere, representing the warmth of daily life).
BrainyQuest App
Personalized Learning for College Students
This poster showcases the “BrainyQuest” college student learning plan system. It details aspects like design ideas, definitions, interface displays, tests, and improvement plans. Through clear sections and visual elements, it presents how the system, combining website and mobile app, offers personalized, flexible, and interesting learning experiences, aiming to help college students study efficiently and achieve academic goals.
Bridging Ancient and Modern Wisdom
Cultural Communication of Chinese Ancestral Hall
This poster focuses on the cultural communication construction of the Chinese Ancestral Hall. It elaborates on project overview, visual elements, SWOT analysis, brand positioning and dissemination, implementation plan, and digital – oriented cultural communication construction. By integrating ancient and modern design concepts, using appropriate color schemes and visual symbols, it aims to build a space – time bridge, gather ancient and modern wisdom, and provide users with an immersive experience of Chinese ancestor culture through digital means and interactive functions.
Character Design
角色设计
Blending Fantasy and Graduation Memories
Armored Warrior: Rebirth of Steel
This character design poster centers on an armored warrior. It presents the role positioning, design concept, color analysis, three – views, vertical painting, and props in detail. The use of rich and bold colors, along with meticulously designed armor and weapons, creates a medieval fantasy style. It aims to shape a vivid and powerful warrior image, allowing viewers to feel the charm of the character full of stories and combat power.
邀请函设计
The graduation exhibition invitation adopts a retro and artistic style. With the theme of “Memory Trace”, it combines text and abstract visual elements to create a sense of time and memory. The clear display of the exhibition time and organizer makes the invitation both aesthetically pleasing and informative, inviting people to participate in the graduation design exhibition and share the achievements of graduation.
C4D Modeling Creations 建模
Vibrant Visual Expressions
These three C4D modeling works showcase diverse creative styles. Ranging from commercial promotion – themed scenes to brand – centered dynamic setups and whimsical character – like models, they fully demonstrate the flexibility and artistic expressiveness of C4D in creating three – dimensional visual effects.
Summer Promotion Scene
This C4D work builds a summer promotion scene. Using soft and bright colors like pink and light blue, along with three – dimensional geometric shapes and product models, it creates a lively and attractive shopping atmosphere. The prominent “SUMMER SALE” and “盛夏促销！” texts clearly convey the promotional theme, aiming to catch the audience’s attention and stimulate consumption desire.
Pepsi – Themed Dynamic Interaction
Centered around Pepsi, this C4D modeling work features dynamic interaction between Pepsi cans. With the brand’s signature red and blue as the main colors, and through anthropomorphic design of the cans, it adds a sense of fun and vitality. The background brand logos further strengthen brand recognition, making the work both visually appealing and effective in brand communication.
Whimsical Character – Shaped Models
This C4D work presents whimsical character – shaped models. Using a unified gray tone and smooth modeling, it gives the models a cute and playful look. The surrounding spherical elements and the overall layout create a dreamy and interesting scene, showing the creativity and imagination in C4D modeling, and bringing a unique visual experience to the audience.
奇峰果业 30 周年宣传视频
这是为奇峰果业 30 周年制作的企业 IP 宣传视频，时长 36 秒。设计说明：以多彩柱状图象征企业成长，像素风文字与品牌元素结合，营造喜庆氛围，展现企业形象。
Qifeng Fruit Industry 30th Anniversary Promotion
This is a 36 – second corporate IP promotion video for Qifeng Fruit Industry’s 30th anniversary.Design Description: Colorful bar charts symbolize the company’s growth. Pixel – style text combines with brand elements to create a festive atmosphere and showcase the corporate image.
Shaanxi Cultural Tourism Dynamic Poster
这是为陕西文旅打造的动态宣传海报，展现大雁塔、阿房宫、兵马俑等标志性场景。设计说明：以国潮画风呈现陕西地标，搭配古典元素与色彩，营造浓郁文化氛围，助力宣传陕西文旅资源。
This is a dynamic promotional poster for Shaanxi cultural tourism, showcasing iconic scenes like the Giant Wild Goose Pagoda, Efang Palace, and Terracotta Warriors.Design Description: It presents Shaanxi landmarks in a national tide style, combined with classical elements and colors, creating a rich cultural atmosphere to promote Shaanxi’s cultural tourism resources.
咸阳老街宣传视频
这是一条时长 53 秒的咸阳老街宣传视频，运用多样运镜、转场、滤镜及人工智能生成画面，展现老街风貌。
借助丰富视听手段与 AI 技术，营造出富有韵味的氛围，生动呈现咸阳老街的独特风情，吸引观众了解老街魅力。
With rich audio – visual methods and AI technology, it creates a charming atmosphere, vividly presents the unique style of Xianyang Old Street and attracts the audience to know the charm of the old street.
Photoshop实践应用
Diverse Regional & Seasonal Themes
Showcasing Culture and Scenery
Guangxi’s Cultural & Scenic Mind Map
This mind map comprehensively presents Guangxi’s culture, including historic sites, folklore, cuisine, and tourist attractions. With clear categorization and rich images, it offers a vivid overview of Guangxi’s diverse charms, serving as a helpful guide for understanding the region.
Autumn Woods Dream Poster
The poster uses double – exposure technique to blend a figure with an autumn forest scene. Warm autumnal tones and poetic text create a dreamy atmosphere, conveying the beauty and unique feelings of autumn, and evoking viewers’ affection for the season.